Posted by Unotrio

Five Facts You Need To Know About Your Online Marketing Mix

03 January 2017

It used to be enough to have a great website, until video became a part of the mobile experience.

Is video content a part of your marketing mix?

It used to be so simple- make a great product and people will buy it. It used to be enough to have a great website. That all changed the day that video became a part of the mobile experience. We decided to search the web and pull up a few facts about the changing face of inbound marketing and the importance of video content.


1. Email is alive and well- Email is far from dead; according to the 68% of marketers who say that email marketing is core to their business for a variety of reasons. - our data shows that 58% of marketers will increase their email spend in 2014, a spend that seems justified when you consider that 88% of marketers believe that email marketing does or will produce ROI; 59% have a dedicated email marketing team; and 49% are sending more than 500,000 emails annually.

2. Responsive Website Design- U.S. Adults spend an average of two hours and twenty minutes on their mobile devices every day. Globally, more people have access to mobile phones than electricity or safe drinking water. Eighty percent of marketers who use mobile marketing say they believe mobile efforts do or will produce ROI, and 35% have a dedicated mobile team. As inboxes are brimming with marketing messages, mobile presents a way to reach customers on the devices they keep closest to them. One thing that we do agree with is that there is nothing more irritating then opening up a website on a mobile and it isn’t responsive. Anyone with big fingers and failing eyesight knows that when the website doesn’t re-format for your mobile you simply give up and press the next button.

3. Getting Social- The big contender at the moment is the social sphere. Sadly few people engage properly on Social Media. The key to this puppy is to know where your potential client’s are online. There is no point being on facebook when your clientele is spending most of their time on Tumblr. A really interesting fact is that the younger demographic are moving away from facebook to get away from their ever present parents. Tumblr is becoming more popular.

4. Digital Content (the video)- The online video advertising market has grown. It has increased by 58% since last year to reach $86 million. Online video viewing is fuelled by the use of more mobile devices, such as smartphones and tablets. Video is a natural fit for consuming content on a smaller, handheld device. Online video will outperform all other online advertising like banner ads, advertorials, sponsorships and e-newsletters. Frost & Sullivan predicts a strong market growth to reach $442 million in 2017. (‘Australian Online Video Market 2012’ report)

In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet Traffic (Forbes 2012).

Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks. (Bytemobile Mobile Analytics Report, 2012, USA) 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer, 2012, USA) Video drives conversion and traffic to your website while reducing returns and service costs.


Lets look at it from another angle. Once a upon a time you would have walked in to a shop; the shop assistant would smile at you, offer to help and then answer any of your questions. Online video works in exactly the same. Your content acts as your front of house.

If you want to take your online business to the next level of engagement then contact our team. We can assist you to make that essential piece of online content.